8/17/2023 0 Comments Mcdonalds sweetie![]() Marketing, Brand Content and Engagement for McDonald’s, “so we wanted to build on that fan passion for memorabilia.” And, given BTS’s well-known dominance on social media, she says McDonald’s took inspiration from K-pop marketing tactics, sharing a release schedule, concept photos and teasers in advance so fans could plan their purchases, just like with an album release cycle. “We saw our customers framing and even selling their receipts from the Travis Scott and J Balvin meals,” says Jennifer Healan, Vice President of U.S. “We saw significant lifts in McNuggets sales and record breaking levels of social engagement.” “It has been, to borrow a BTS lyric, Dynamite,” he said during the July 28 earnings call, referring to the group’s 2020 hit song. (The McDonald’s meal collaboration was followed by two merch collections as well.) According to McDonald’s president and CEO Chris Kempczinski, that was borne out in the BTS Meal reaction. And their other commercial partnerships-with brands like Hyundai, Samsung and Fila-have proved fruitful, as fans happily shell out for BTS-branded items. They have rallied to support philanthropic efforts and to ensure that streaming numbers regularly break records. ![]() ![]() Now known as the biggest band in the world, BTS has a powerful fan base that turns performances and video clips viral in a matter of minutes. October’s J Balvin meal (Big Mac without pickles, fries and ketchup, Oreo McFlurry) was similarly popular. It was the first McDonald’s meal named after a celebrity since 1992’s Michael Jordan meal. In September 2020, their Travis Scott meal (Quarter Pounder with bacon, fries with BBQ sauce, Sprite) netted the rap star about $20 million, according to a Forbes profile, and some franchises even ran out of ingredients. (Most recently, you can find Disney Pixar’s new animated movie Luca featured in a box.) But lately, McDonald’s has turned to real-life stars-specifically, globally hitmaking musicians-to drive sales, with food and collectible merch as the main appeal, instead of free plastic souvenirs. Cartoon characters and superheroes are prevalent. Depending on the mood I'm in, there are so many ways to enjoy my order.In the 90s and 2000s-and continuing to this day-Happy Meals partnered with movie releases, intended to drive audiences to the box office and provide kids with collectible pieces of kitsch. McDonald's and I run deep from growing up back in Hayward, California, all through my college days so I had to bring my icy gang in on my all-time favorites. Scott's meal kept selling out upon its initial release.īefore dropping the menu, last month on the collab Saweetie shared the following statement: Saweetie follows Travis Scott and J Balvin who previously dropped meals with McDonald's. Additionally, the new meal comes in a brown paper bag with a flashy graphic declaring it The Saweetie Meal. The meal includes a Big Mac, four-piece Chicken McNuggets, medium fries, medium Sprite, a Tangy BBQ sauce and a renamed Sweet N Sour sauce dubbed Saweetie N Sour. Throughout the country, fans will be able to purchase a specific meal, but only for a limited time. Saweetie is the latest rapper to release a collaboration with fast-food chain McDonalds.Īfter a bit of teasing the collab officially hit locations nationwide on Monday making it the first partnership the chain has ever had with a female artist. On Monday, Saweetie and McDonald's launched a collaboration featuring a meal the rapper shared as her go-to, social media reacted.
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